Downtown Augusta rolls out Christmas parade, store decorations

AUGUSTA, Ga. (WRDW/WAGT) - You can get in the holiday spirit at the Augusta Christmas parade this weekend to help families of critically ill and injured children.

The 2022 parade’s proceeds and donations go directly to help families in need at the Ronald McDonald House in Augusta. The donations will help the families stay in the house during the holiday season while household are being treated.

Everyone is invited to the parade at 6 p.m. Saturday on Broad Street from 13th Street to Seventh Street.

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This year’s parade will have more than 80 entries from businesses, civic groups, bands and others. Santa Claus will be riding down Broad Street in the parade.

Ronald McDonald House Augusta is currently housing 19 families. Families have stayed from 11 days to over a year. The patients go to Augusta’s Children Hospital and the family is provided three meals a day and lodging for as long as the patient is receiving treatment.

“This partnership with the parade is incredible,” said Freda Baker, president of Ronald McDonald House Augusta. “It helps the families by celebrating the holidays. What kid doesn’t love a parade?”

Baker said all donations are needed and appreciated.

While you’re downtown, make sure you stop by each business that’s entered in the fourth annual Making Spirits Bright Downtown Decorations Crawl.

When viewing each entry, you can be either in your vehicle or walking along sidewalks.

Then you can vote online for your favorite entry.

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Locals and visitors are encouraged to bring their friends and family downtown to experience the lights and special decorations at more than 30 storefronts while taking the opportunity to dine and shop through Jan. 1.

The people’s choice award winner will be selected from this popular vote and announced by Jan. 4.

Participating businesses were judged to win in five categories. A of locals voted on Dec. 2 for the most whimsical, most original use of lights, funniest and best theme.