‘Absolutely surprised’: Celebrations help boost downtown businesses

Published: Jun. 26, 2024 at 11:32 PM EDT|Updated: Jun. 27, 2024 at 7:16 AM EDT
Email This Link
Share on Pinterest
Share on LinkedIn

AUGUSTA, Ga. (WRDW/WAGT) - Recent downtown celebrations are to thank for an unexpected business boom, according to Augusta business owners.

And it comes nearly three weeks after a gunman opened fire into a crowd on Broad Street.

Just a few weeks after downtown was shattered by the shooting, the garden city is rebounding with Juneteenth and Pride — all of which are having a positive impact on business.

And with temperatures shooting up, there’s been a concern business would wilt in the hot weather.

“Of course, the weather is not helping with it being so incredibly hot,” said Hope Trujillo, manager at Pineapple Ink.

Augusta University offers animation summer camp to high school students

Georgia is a hub for animation in the film and entertainment industry, which is why the animation program at Augusta University has grown exponentially.

High School students will get a taste of the animation program with the AU animation summer...

But the events downtown these past two weekends have helped move things in the right direction.

“We were way busier than normal we had a lot of high numbers we had a lot of visitors from out of town stop in,” said Trujillo.

Pride and Juneteenth both created foot traffic in downtown Augusta.

“But that Saturday when it was complete Pride events downtown, the parade at the commons, we did 200 plus cover the whole day which is really phenomenal for a small place like ourselves,” said Trujillo.

Lack of markets leaves many Augustans stranded in food desert

Nearly a million people living in Georgia have limited access to a full-service supermarket, according to recent figures – and many of those people are here in Augusta.

Squash

Whether a business has been downtown for three weeks or two years, everyone saw the increase.

“We’ve been here three weeks. This Friday will be one month. I can say with the festival that happened I saw some new faces we were a little bit busier than usual,” said Anna Chavez, manager of El Paso.

Trujillo said: “We were absolutely surprised we were way busier than normal.”

Hitting just the right note at just the right time.

“Well, you do have that little slow time it’s the end of school families are going on vacation we have that little slump, so Pride and Juneteenth helped downtown get ed that little slump,” said Trujillo.

Businesses hope to see more people find their way downtown as summer goes on. They just hope the heat doesn’t keep people at home.