Why a robot calf is confronting shoppers in South Carolina

Shoppers in downtown Greenville on Wednesday afternoon may be in for a surprise: a greeting from a robotic, AI-powered calf.
Published: Apr. 30, 2025 at 2:26 PM EDT
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GREENVILLE, S.C. - Shoppers in downtown Greenville on Wednesday afternoon may be in for a surprise: a greeting from a remote-controlled robotic calf.

Animal rights organization PETA will set the Charli XC Cow loose at the corner of E. Broad and S. Main Streets at noon, where it will reportedly approach people wearing leather and ask, “Are you wearing my mother?”

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PETA said the calf will also describe the suffering cows endure in the leather industry.

“Every leather item represents a lifetime of suffering and a sad, bad death for cows,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging shoppers to keep cruelty out of their closets by opting for animal- and climate-friendly vegan materials that no one had to die for.”

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If someone says they’re wearing vegan leather, the calf will reportedly “break into a celebratory dance.”